About Us

WHO WE ARE

HeP is a new line of cosmetics aimed at an audience that seeks quality products, but is also attentive to the critical issues related to the theme of sustainability and environmental protection .

Our spirit is to create cosmetic products with raw materials linked to the Italian territory , valorising local producers and trying to minimise the environmental impact .

Our task is to know how to best use what we already have as a gift since:
“ Everything you can imagine, Nature has already created ”

( Albert Einstein )

FEEL GOOD INSIDE

We want our brand to stand for integrity, consistency and quality.

In general, anyone who uses a HeP product must be able to associate the concept of “ well-being ” with it.

It must be able to benefit from an excellent level of cosmetics ,
and at the same time, the awareness of sustainable purchasing.

OUR PRODUCTS

They are developed for delicate and sensitive skin , using ingredients with low production impact, aware that our country boasts such a vast natural biological heritage* that it provides raw materials and phytocomplexes of the highest quality, without the need to resort to synthetic ingredients or esters.

*The native vascular flora of Italy (i.e. ferns and the like, conifers and flowering plants) today numbers 8,195 species and subspecies, of which 1,708 are endemic (i.e. exclusive to Italian territory) and 26 are probably extinct. With these numbers, Italy ranks first in Europe and second only to Turkey for the entire Mediterranean basin, one of the areas with the greatest biodiversity in the world.

OUR BRAND

The Strawberry Tree , the "official" plant that represents Italy!

With the Green of the foliage,

the white of the flowers and

the red of its fruits,

in all seasons, it shines like our flag.