Less is More

Simplicity is part of my daily life.

From cosmetics to furniture, to the ingredients of a cooking recipe, for me taking away is always better than adding. I don't surround myself with many objects, only those that make me feel good.

In today's world where everything is based on hyperproduction and consumption, in a sort of vicious circle, we should all look at simplicity, eliminate the superfluous, exploit resources less and reduce pollution and waste.

This philosophy also applies to natural cosmetics.

According to a research done by Natrue , an international association aimed at supporting natural and organic cosmetics, one of the cosmetic trends of 2022 was minimalist skin, that is, clean and short-INGI cosmetics: using as much as possible only the essential ingredients for an effective formulation.

When we buy creams with INCI very long does not necessarily mean that they are high quality products, since the quantity of active ingredients present could be negligible compared to the rest. It also increases the risk of finding substances that we can be

potentially allergic.

Avoiding the use of unnecessary products in the beauty routine, producing cosmetics with a few essential high-quality ingredients, and in concentrations studied to achieve the best compromise between sensoriality and high functionality is the path taken by HEP.

Our formulator has committed to creating products aimed at an effective and fast beauty routine to nourish the skin with the elements it needs in the short and long term, all designed with an environmentally sustainable perspective.

By minimizing the number of ingredients, we reduce the risk of allergies and irritations and preserve the Earth's resources.